headshot of designer shawn tarr
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About the Project

Viking Mushrooms is the passion project of an old colleague, built around the mission of growing the best organic gourmet mushrooms. With a love for Viking lore, the founder wanted to merge the worlds of mushrooms and Norse mythology into a bold yet approachable brand. I was brought on to develop a distinct brand identity and supporting collateral that would help Viking Mushrooms stand out in the Southern Illinois mushroom market.

viking mushrooms stacked logo
an illustrative pattern for viking mushrooms
a mockup of viking mushrooms in product packaging
This project was a one and done. Jeff was satisfied with the design work and took the rest of his focus to the farm to get busy growing mushrooms. This project took roughly six to eight weeks from start to finish. If you're in the Southern Illinois area, look him up and give him a visit.
black and white photo of oyster mushrooms up close
a typographic specimen that reads picked by hand. This is on top of an illustration of a mushroom in a hand
viking mushrooms earthly provisions signage
viking mushrooms handbag
icon for viking mushrooms
viking mushrooms celtic knot of mushrooms